Strategy that survives contact with reality
Embedded, senior counsel on the growth, positioning and transformation questions that keep leadership up at night — for organizations and creators alike.
We work at the intersection of people, brands and growth — turning complexity into clarity, and clarity into decisions that move organizations forward.
Octa2 is a boutique consultancy that helps ambitious organizations navigate complexity, surface the opportunities inside it, and lead transformations that actually hold.
Most advisory work stops at the deck. We're built for the harder part — translating insight into strategy, and strategy into the behaviour of real teams, leaders, creators and brands.
We stay small on purpose. Every engagement is led by a principal, kept deliberately low in volume, and shaped to the specific organization in front of us rather than a templated playbook.
From the boardroom to the stage — every format points at the same goal: clearer thinking and better decisions.
Embedded, senior counsel on the growth, positioning and transformation questions that keep leadership up at night — for organizations and creators alike.
Mentoring and advisory for creators — helping them position more sharply, diversify how they monetize, and scale their work without losing what makes it theirs.
One-on-one work with founders and senior leaders — sharpening judgement, presence and the way they lead under pressure.
Designed, facilitated sessions that turn a room full of opinions into shared direction and concrete next moves.
Keynotes and conversations on leadership, brands, behaviour and growth — built for the audience, not the slide template.
Retained relationships for organizations that want a strategic partner on call, not a one-off project.
Beyond advisory, Octa2 backs early-stage companies building two futures we believe in — a more professional, mature creator economy, and technology that brings genuine wellbeing to people's lives.
We back the founders building the infrastructure, tools and standards that turn the creator economy into a mature, sustainable industry.
We invest in companies that bring real wellbeing to people's lives — through technology, or through humanized experiences.
A simple arc, run with discipline. No two engagements look alike, but they all move through the same four moments.
We go deep on context — the business, the people and the tensions underneath the brief.
We name the real problem, separate signal from noise, and define what good actually looks like.
We translate insight into a strategy your team can own — sharp, prioritized and ready to act on.
We stay close through execution, so the transformation lands in behaviour, not just in a document.
Octa2 is led directly by its founders — senior people doing the work, not selling it and handing it off.
Pedro spent over a decade turning social platforms into brand-defining territory. At Magalu, he led the social media and creator-economy strategy that made “Lu do Magalu” the most-followed virtual influencer in the world, with more than 30 million followers — a case that earned a Cannes Gold Lion, three Grand Prix and over sixteen international awards. He now leads marketing for the Supercell Store in Finland, inside one of mobile gaming's most iconic publishers. Across thirteen-plus years his throughline holds: understanding how creators, communities and culture actually move, and translating that into growth brands can build on. He also speaks, mentors and teaches — training the next generation of creators and marketing executives.
Leandro is a communicologist and psychoanalyst, with a specialization in Psychology and an MBA in Marketing. He works at the intersection of human behaviour, strategy and transformation — combining consumer insight, psychology and cultural research to turn complexity into clearer direction, stronger positioning and more meaningful growth. For more than twenty years, he has helped brands, leaders and organizations understand people more deeply: what drives them, how they choose, what they value, and how culture shapes the way they behave.
Tell us where you're stuck or where you want to go. We'll tell you honestly whether we're the right partner for it.
leandrodelarue@octa2.com